This is a Big Idea—about 300,000 acres of big idea, in Northwestern Colorado. The idea that a non-profit foundation could create and build a place where various factions, perspectives and points of view could converse and learn best practices for working Western lands. Founders fund an important entity, The High Lonesome Institute, a vehicle for education, conversation, collaboration and idea sharing. Sieb was invited to serve as the branding and marketing arm of this extraordinary team. The Foundation is housed at The High Lonesome Ranch and continues to move forward with its work.