JW Marriott


JW Marriott

Shortly after JW Marriott launched their new entity, the Marriott Club at one of its flagship resorts in Scottsdale, Arizona, Sieb was asked to help. Terrific in both concept and value, it had already sold 50 memberships when Sieb came on board. Sieb began by auditing who the members were, their motivations and geographic locations. By creating a marketing plan that furthered its outreach, marketing reached potential members through online, TV, direct mail and other vehicles. As a pilot program, budgets may have been slim but results were not. Membership exceeded goals and the program was considered a success, with a contemplated rollout of nine additional resorts. Sieb was also engaged to assist in the seasonal resort marketing designed to boost resort stay and play.