This planned community lies just 45 minutes north of Albuquerque. No ordinary community, Mariposa encompasses 6,500 acres of land, and is adjacent to The Mariposa Preserve; 2,200 acres of dedicated open space, protected in perpetuity. Mariposa East, LP, an affiliate of Harvard Investments asked Sieb in 2018 to take on and manage all branding, marketing, lead generation, tracking, nurturing and on-site experiences. It’s been a gratifying experience as we continue to contribute to the success of Mariposa today.
Website
Sieb launched liveinmariposa.com and continues to update, optimize and automate the site, keeping it relevant and fresh.
Marketing
From OTT to digital to OOH, Sieb provides marketing that results in qualified leads, flowing directly to the community builders.
SolFest
To launch its newest neighborhood, Monarch, Sieb worked with CCMC to host SolFest, a free music festival filled with live music, food trucks, games, raffles and so much more!
Richmond America Homes debuted Seasons at Monarch, and marketing efforts resulted in over 400 tours.
EXPERIENTIAL MARKETING
Large-scale community events, omni-channel media, signage, print and collateral support the community and builders through impressive in-market and on-site experiences.
