Located in one of the most desirable “retire-to” areas in the US, Talking Rock in Prescott, AZ was ready for a marketing and lead generation “About-Face”. The developers, Symmetry Companies and Harvard Investments, had spent the last few years investing in and recharging the community experience with exciting new home and home site offerings and amenities. Invigorating an already successful community, the owners asked Sieb to review and recommend better outreach strategies. We turned marketing on its head with bold new positioning and advertising, bringing the private community in alignment with its existing 700+ no-back-down, no-holds-barred, fun-loving and friendly owners. Buyer research, a new website, better media channels, and sophisticated advertising are already blowing the doors off their prior year.