During the economic downturn, Sieb was engaged to jumpstart and revitalize marketing for Clint Eastwood’s private, sustainability-oriented community in Carmel, California. Without lowering prices, the developer wanted to maintain fair share of lead generation and sales.
By beginning with an audit of prospective buyers and residents, and what messages were resonating, we created a more effective program with considerably less waste. The development team agreed to try new marketing practices, netting much higher results than the client anticipated.
We effectively reached 100% of the identified market, with a cost per lead that was a fraction of the previous rates. Success was attributed to more effective and integrated on- and off-line media, collateral, creative and events. Pricing was maintained and sales goals were achieved during a very difficult period.