As a Full Member of The Urban Land Institute, Claudia was asked to bring a new perspective and fresh approach to this highly-regarded brand. Through a series of interviews and feedback, Sieb reported and assessed perceptions, then creating a Brand Bible used to guide the messaging, positioning and tone of this important statewide brand. Sieb created a series of materials which were handed off to the ULI AZ internal team.
New initiatives spearheaded and stewarded by Deb Sydenham, Executive Director, have brought new successes, memberships and engagement.
Additionally, Claudia serves as Chairperson for the Urban Revitalization Council GOLD, having previously served as Vice Chair and Memberships Chair.