Posted
January 13, 2020
Category
What I’m Reading
Nick Kolenda is one of the great marketing minds — the focus of his latest book The Tangled Mind, is how the brain works. Spoiler Alert — it’s all about Associations. When we understand that, we can provide more impactful, relevant messaging.
Posted
December 23, 2019
Category
Anyone Can be Ordinary
At Cadence, a community in Mesa, we needed signage that let people know the developer’s future plans for certain parcels. Cadence is a gorgeous, delightful, family-friendly community — and one of the most successful masterplans in the Valley of the Sun! Limited to only 32 square feet, we created signage that would be eye-catching, and, well, happy. Who doesn’t like happy? Harvard Investments, developer of the community, supported this fun idea all the way!
Posted
December 20, 2019
Category
A Great Day in New Mexico – Branding Session for Price Land & Development Group
Last Friday I took the early (so early!) flight to Albuquerque to spend a full day with the AMAZING Price team. Incredibly focused and productive day — these folks are consummate pros! 2020 should be a great year as we get moving on their branding and marketing needs. So grateful to Harvard Investments for introducing us to this committed, effective and impressive group.