Category: Staff News

Last week, I had the honor and opportunity to speak to 200 Missouri tourism providers. Spoke about “Marketing, What Have You Done for me Lately” and “Branding— It’s Not Rocket Surgery”. Why give one presentation when you can give two, right?! Twice the work and half the fun! Only kidding—these were incredible, warm and welcoming people and I’d come back any time! Lake of The Ozarks is off the charts— planning to bring the family back!

Missouri tourism providers presentation

“It’s such a fulfilling journey serving as Memberships Co-Chair, Co-Chair, and now, as our council splits to two flights, I’m honored to accept the role of Chairperson for the Gold Flight.” said Claudia.

The Urban Land Institute’s URCGold Council is a National Product Council of 40 industry leaders focused on best practices in urban revitalization. Members consist of professionals in finance, development, land planning, architecture, marketing and more. Different than many councils, the membership includes both private and public sectors and focuses on market rate needs as well as the needs of underserved communities. Encompassing development practices in commercial, residential, and more, the council meets twice a year at ULI national meetings, focusing on case studies, “lessons learned” and furthering excellence in the industry.

“I anticipate the next three years of service will be as enriching as anything I’ve done career-wise! What a terrific opportunity to work with the finest in the field.”