Estrella in Goodyear is Arizona’s largest master-planned community and with more than 21,000 residents represents more than 20% of the City of Goodyear’s population. Serving as their CMO allows Claudia to meet leaders throughout the valley, and especially the West Valley.
The community features homes from seven builders with 19 model homes to tour and 38 distinct floor plans. With 4,000+ acres yet to be developed, there are plans to add more builders, neighborhoods and housing options, including growth east of Estrella Parkway.
As Estrella grows, Estrella Partners LP, comprised of Harvard Investments, Toll Brothers and Värde Partners, looks forward to continuing a tradition of building strong civic and community partnerships.
To highlight that commitment, Estrella was pleased to welcome members of Leadership West to the community. It was an opportunity for us to share its dedication to creating a community that not only provides high quality living but serves as the heart of the booming West Valley.
On Wednesday, September 28 the Estrella team hosted 18 members of Leadership West to showcase the community’s west valley economic and cultural impact. Members learned more about the high-quality jobs Estrella creates, premium community events it hosts and its focus on hiring west valley vendors, whenever possible. It was an opportunity to see the variety of homes and amenities offered for diverse individuals and families seeking Goodyear/West Valley homes and discover new ways to connect west valley businesses to Estrella’s residents, schools and community events.
Leadership West was formed in 1993 as an organization that connects West Valley leaders to one another, as well as to the top issues and events facing the region’s cities. The organization understands that the people with the power to control and change communities are those who live and do business within them.
Sieb was responsible for the April 16-18 Gregg Ranch Grand Opening, in Marble Falls, Texas. Part of Harvard Investments’ portfolio of master planned communities, Gregg Ranch is a fully planned community with “just-right” amenities and Pulte Homes as their first builder. Sieb has been trusted with spearheading and oversight of all branding, marketing and lead generation. Sieb designed this Grand Opening to attract “low in the funnel” prospective home buyers, who reserved every available tour slot each day of the event. Visitors included VIPs, real estate professionals, press and the public. Visitors enjoyed local artisan picnic-style food, live Texas Hill Country music, horseshoes, bocce and more. Precisely managed and right-sized, this three day event was considered a roaring success by the city, developer and builder.