February 8, 2024
How did your love story begin? We both worked with a dear friend, DD Kullman, for her writing and creative skills. There was a picture of Claudia on her desk with DD and Eric said, “I want to meet her!” She arranged for us both to come to her Super Bowl party, and it was googly-eyes from the start. That was 22 years ago.
Favorite thing about one another: Claudia: Eric works to be kind. He is dedicated to understanding the world, and that for me is a compelling characteristic. He’s supportive of my work, art and interests and protective of our lives — all good things to have in a partner!
Eric: Claudia is beautiful and charming, aspirational and competitive, a gifted creative, and a very smart business professional. She’s truly been one of my greatest life gifts!
What does your happily ever after look like? Claudia: Well, we are enjoying our new home, and we also enjoy the time we can spend in the South. Ultimately, we expect to be there more often than Arizona, but that may come with time. Taking care of our health and being outdoors as well as exploring this planet. I also see us ramping up the service work we do for others. And, of course, don’t forget the grand babies. It’s astonishing how much joy they bring and seeing the kids as parents is some of my best moments!
Eric: We both seek and savor beautiful environments, experiences and meeting interesting people. We’ve been very blessed and fortunate to see a lot of the world together over the past 22 years and hope to do more in the future.
To read the full article, visit https://fabulousarizona.com/fabulous-people/fab-couples-arizona-3/7/
The new Estrella Welcome Center, which earned a Silver Award for being an NAHB finalist, is a collaborative effort led by Claudia Sieb of The Sieb Organization and the team from Creative License International.
The Estrella Welcome Center was completely redone, starting with exterior monument signage manufactured by MSI, on-building and directional signage, parking signage and extending into the building with an entirely new space plan, new technology, displays, furniture, murals, art, and more.
“The Welcome Center is absolutely beautiful and inspires guests to discover all Estrella has to offer,” said Cindy Oliver, Community Ambassador Manager for Estrella Development Company. “It’s a comfortable space where our ambassador team can easily have conversations about the new homebuilder offerings, abundant amenities, and overall lifestyle home shoppers will experience as they explore more of our community and look to call these mountains ‘home.’”
Other finalists in the Best Community Welcome Center category include The Aurora Highlands Visitor Center, Aurora, Colorado; Bridgeland, Cypress, Texas; Amblebrook at Gettysburg, Gettysburg, Pennsylvania; and The Highlands, Porter, Texas.
“When Harvard Investments took on the role of managing partner in Estrella’s new ownership, we all saw the need to improve this important front door to Estrella. The building, designed by Swaback Partners, is award-winning and deserved an interior to match,” Sieb said. “The new interior is not just beautiful — it works.
“Visitors can now better understand the splendor found within Estrella. The Sieb creative team worked closely to direct the brilliant designers at Creative License, making visitors’ new experience informative as well as aesthetically exciting.”
The winner will be announced at the end of February at the NAHB International Builders’ Show in Las Vegas. The Nationals include the National Sales and Marketing Awards, Best of 55+ Housing Awards, Global Innovation Awards, and NAHB Honors.
December 13, 2023
Curve came to us to craft a new website that represents their business today and their vision for the future. Developers primarily impacting the BTR space, headed by Nathan Pile, Curve is a smart company focused on excellence in ideas and execution. Their mantra is providing better rates of return to their funding partners and are successfully achieving new thresholds of profitability for their investors.
The site needed to reflect a smart, sharp perspective and their kinetic view of business. Both fierce and tasteful, the brand is a reflection of Nathan — a deep thinking strategist who believes in embracing, as well as stress-testing, new ideas and the satisfaction that comes from striving toward perfection.
SIEB brought in long-time collaborators CakeDidIt for design and programming while SIEB led strategy and tactical direction.