Building, maintaining and reviving a brand is much more than the logo, or even the ad campaigns driving leads. It’s everything your customers experience — before and after the sale. Which is why the team recognized it was essential to activate a complete refresh of this signature Community Center at Estella. Built in the late 80s, it was over-themed, outdated, and simply worn out. Working with the HOA management company, we brought it up to today’s standards for taste, functionality, and durability while also honoring the tight budget, history, lain-back atmosphere, and Sonoran desert locale. What a difference!

This is the third award this year for the newly refreshed Welcome Center, which serves as the front door of the Estrella master-planned community in Goodyear, AZ.
 
The new Estrella Welcome Center is a collaborative effort led by Claudia Sieb of The Sieb Organization, with support from team members Jennifer Duncan and Robert Sedano, along with the Creative License International team. The Welcome Center now features a reimagined space plan, new technology and displays, updated furniture, murals, art, and more! The exterior has also received a major facelift, with new monumental, on-building, directional, and parking signage.
 
In addition to welcoming new homebuyers, the Estrella Welcome Center offers residents office space, two conference rooms, a great room with a fireplace, restrooms, storage, and Café Bebida.
 
Read the full article here: https://azbigmedia.com/real-estate/20-of-the-coolest-offices-in-arizona-for-2024/

Our Estrella Learns program convenes regularly to bring front-lines builder sales teams up to speed on what we are doing to enhance their flow of potential buyers. It connects marketing to sales, rather than simply hoping they catch our pitches! The developer, Harvard Investments, is going beyond the call of duty to improve the community in every way — while we continue to provide hundreds of new leads to them each month. They are a joy to work with and we always come away with ideas of how we can make them even more successful. Another part of the job I love…