The Sieb team continues to improve the visual experience at Estrella with improved signage packages. Not only do these look better, they “read” better and are more visible. By streamlining the signage, we created a more cohesive way finding path— and improved brand.
Recognizing that the new wayfinding system we are designing for Estrella is a huge commitment, we are measuring, testing, checking and rechecking. With well over 30 signs going up to improve the customer journey, we were out in the field testing mockups for placement, visibility, readability and compliance. Did we pick the windiest day of Spring? Yes, we did.
We have had the rare opportunity to work with the best, and PRICE is among the best of the best. I know! We met Garret Price as he launched his new land and development company six years ago in Albuquerque, and have been more than just a little impressed throughout the years. These guys understand development, land, construction, engineering, financials — like very few others. I learn so much in every conversation or meeting. Garret is a master at consensus, collaboration and team building. So were we excited when he invited us to market his newest community, Esencia? Well, that would be a YES.
Coming in early, hearing the vision, running in formation with the land planner and other team members, these are what makes the industry enjoyable and enriching. We are at the front end, with a journey in front of us, so stay tuned!