Building, maintaining and reviving a brand is much more than the logo, or even the ad campaigns driving leads. It’s everything your customers experience — before and after the sale. Which is why the team recognized it was essential to activate a complete refresh of this signature Community Center at Estella. Built in the late 80s, it was over-themed, outdated, and simply worn out. Working with the HOA management company, we brought it up to today’s standards for taste, functionality, and durability while also honoring the tight budget, history, lain-back atmosphere, and Sonoran desert locale. What a difference!