Hilton Worldwide is a global hospitality company with twelve brands, more than 4,200 hotels and 155,000 Team Members worldwide.

Hilton engaged Sieb to advise and consult on their corporate food & beverage positioning and business model supporting the Hilton, Doubletree, Embassy Suites, Harrison Conference Center, and Hilton Restaurant Group portfolios. Sieb developed the “Flavors Of Hilton” corporate foodservice positioning, negotiated and managed all vendor marketing financing, and launched multiple system wide operational/marketing initiatives.