The Coca-Cola Company is the world’s largest beverage company headquartered in Atlanta, Georgia.

Coca-Cola engaged Sieb to advise and consult on their U.S. lodging channel sales strategy supporting the Coca-Cola, Diet Coke, Sprite, Dasani, Evian, and Powerade brands. Sieb developed the “Coca-Cola Lodging” channel marketing plan, logo and identity system, visual assets, trade advertising campaign, and corporate POS materials. These marketing resources supported Coca-Cola’s national accounts and bottler sales teams in generating new hotel customer acquisition and top line sales volume.