Sysco Corporation is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. The company operates 194 distribution facilities, serves approximately 425,000 customers, and generates over $46 billion in annual sales.
Sysco partnered with Sieb to develop and launch a competitive national procurement and marketing initiative for the U.S. lodging channel benefiting independent/franchised hotels, hotel management companies, and emerging hotel chains. Hotel Cuisine & Lifestyle (HC&L) provides “independents” with competitive procurement programs and value-added brand/marketing services. Designed to generate new hotel customer acquisition and top-line volume for Sysco, the HC&L initiative is now currently utilized in 34 distributor markets across the U.S. and serves hundreds of hotel and restaurant customers.
Chain Solutions Network (CSN) Initiative
With the growth and success of the Hotel Cuisine & Lifestyle (HC&L) initiative, Sysco and Sieb have partnered again on a new national initiative, this time focused on the needs of emerging restaurant chains. Targeted to growth-oriented independent restaurant owner/operators, Sieb can now offer Chain Solutions Network (CSN), an initiative to provide customized sourcing/procurement, brand/marketing, and finance/development services designed to support early stage restaurant growth needs. Offered exclusively through Sysco’s U.S. distributor network, CSN provides qualified and compliant restaurant customers with the specialty resources and personnel that typically are not offered until a customer achieves national account status.