Esencia de Santa Fé is a 277-acre master-planned community by the masterminds at Price Land Development Group. They brought us in to concept the logo and overall brand for this beautifully located community — and we were all in!

With its location resting in the heart of Santa Fe’s Community College District, the brand needed to reflect the land it stands on. The logo, inspired by forged ironwork, was designed along with a companion signet meant to be “stamped” throughout the community. From there, we built a brand aimed at carrying the community’s identity forward. We are proud of the contributions we have made to this Sante Fé community and look forward to what’s to come.