So Uptown!

With Valentine’s Day around the corner, I guess ‘Tis the Season! Eric and Claudia were featured in an Uptown Phoenix and So Scottsdale story focused on couples who work and play together. It was fun and I’ll be sure to send a copy to mom!

SIEB completes ASU Innovation Zones Website

ASU asked SIEB to create their new Innovation Zones website, touting the opportunities found at their 6 Zones across the valley. This complex project, with a myriad of stakeholders, guidelines, assets and locations required time, patience and creativity. Sort of three websites in one (Novus, SkySong and IZ), we created videos, a Zone Finder, and more. Maybe the best part was the “behind the scenes” tours of the Zones!

View the site: https://innovationzones.asu.edu

What I’m Reading

Nick Kolenda is one of the great marketing minds — the focus of his latest book The Tangled Mind, is how the brain works. Spoiler Alert — it’s all about Associations. When we understand that, we can provide more impactful, relevant messaging.