Posted on

January 13, 2020


Category

Agency News

Posted  

January 13, 2020

Category  

Agency News

What I’m Reading

Nick Kolenda is one of the great marketing minds — the focus of his latest book The Tangled Mind, is how the brain works. Spoiler Alert — it’s all about Associations. When we understand that, we can provide more impactful, relevant messaging.

Posted on

December 23, 2019


Category

Client Updates

Posted  

December 23, 2019

Category  

Client Updates

Anyone Can be Ordinary

At Cadence, a community in Mesa, we needed signage that let people know the developer’s future plans for certain parcels. Cadence is a gorgeous, delightful, family-friendly community — and one of the most successful masterplans in the Valley of the Sun! Limited to only 32 square feet, we created signage that would be eye-catching, and, well, happy. Who doesn’t like happy? Harvard Investments, developer of the community, supported this fun idea all the way!

Posted on

December 20, 2019


Category

Client Updates

Posted  

December 20, 2019

Category  

Client Updates

A Great Day in New Mexico – Branding Session for Price Land & Development Group

Last Friday I took the early (so early!) flight to Albuquerque to spend a full day with the AMAZING Price team. Incredibly focused and productive day — these folks are consummate pros! 2020 should be a great year as we get moving on their branding and marketing needs. So grateful to Harvard Investments for introducing us to this committed, effective and impressive group.