SIEB completes ASU Innovation Zones Website

ASU asked SIEB to create their new Innovation Zones website, touting the opportunities found at their 6 Zones across the valley. This complex project, with a myriad of stakeholders, guidelines, assets and locations required time, patience and creativity. Sort of three websites in one (Novus, SkySong and IZ), we created videos, a Zone Finder, and more. Maybe the best part was the “behind the scenes” tours of the Zones!

View the site: https://innovationzones.asu.edu

What I’m Reading

Nick Kolenda is one of the great marketing minds — the focus of his latest book The Tangled Mind, is how the brain works. Spoiler Alert — it’s all about Associations. When we understand that, we can provide more impactful, relevant messaging.

Anyone Can be Ordinary

At Cadence, a community in Mesa, we needed signage that let people know the developer’s future plans for certain parcels. Cadence is a gorgeous, delightful, family-friendly community — and one of the most successful masterplans in the Valley of the Sun! Limited to only 32 square feet, we created signage that would be eye-catching, and, well, happy. Who doesn’t like happy? Harvard Investments, developer of the community, supported this fun idea all the way!