Focused Thinking nets Laser Results: Sieb Branding Sessions

Research on multi-tasking reveals it doesn’t work that well! Which is why our Sieb Branding Sessions are focused, sequestered, deep dive multi-day endeavors with no cell phones allowed! (OK, we have regular breaks which we all count on!)

The team comes prepared and the work is mature, thoughtful, motivating — and yes, hard. This one was held a couple weeks ago for the ASU Athletic Facilities District in Tempe, Arizona. Great team of seven big, big brains.

Claudia Sieb named Chairperson for ULI Urban Revitalization Council, Gold.

“It’s such a fulfilling journey serving as Memberships Co-Chair, Co-Chair, and now, as our council splits to two flights, I’m honored to accept the role of Chairperson for the Gold Flight.” said Claudia.

The Urban Land Institute’s URCGold Council is a National Product Council of 40 industry leaders focused on best practices in urban revitalization. Members consist of professionals in finance, development, land planning, architecture, marketing and more. Different than many councils, the membership includes both private and public sectors and focuses on market rate needs as well as the needs of underserved communities. Encompassing development practices in commercial, residential, and more, the council meets twice a year at ULI national meetings, focusing on case studies, “lessons learned” and furthering excellence in the industry.

“I anticipate the next three years of service will be as enriching as anything I’ve done career-wise! What a terrific opportunity to work with the finest in the field.”

We Won!

Master Planned Community Marketing Campaign of the Year was announced last Saturday at the “Silver Nugget Awards” – and Sieb won for our Inspirada campaign. Sincere thanks to our Sieb team who worked throughout the year on dozens of initiatives, all linked seamlessly. Thanks to Suzanne Weinberger, Robin Lewis, Kevin Munk, Mona Shields, Jeremy Robertson, Isha Mohammed, Evie Stefenson, Celeste Folsom and Iana Walker! And of course, the PR team of Faise Foley Warren!

Watch the commercial at http://sieb.com/case-study/inspirada/