Posted
June 2, 2023
Category
Improving the Estrella Experience
The Sieb team continues to improve the visual experience at Estrella with improved signage packages. Not only do these look better, they “read” better and are more visible. By streamlining the signage, we created a more cohesive way finding path— and improved brand.
Posted
May 30, 2023
Category
SIEB hosts a strategic planning meeting with the SYSCO Desert Region
New Business Development Team (Jason Guinane, Jordan Busch, Mike Myers, Rick Yurkovich, and Gabriel Gerardo) supporting the national HC&L Program. In its 14th year, the HC&L Program targets local hotels and restaurants offering competitive food, non-food, and beverage product pricing and value-added marketing services.
Posted
April 18, 2023
Category
In The Field
Recognizing that the new wayfinding system we are designing for Estrella is a huge commitment, we are measuring, testing, checking and rechecking. With well over 30 signs going up to improve the customer journey, we were out in the field testing mockups for placement, visibility, readability and compliance. Did we pick the windiest day of Spring? Yes, we did.