In The Field

Recognizing that the new wayfinding system we are designing for Estrella is a huge commitment, we are measuring, testing, checking and rechecking. With well over 30 signs going up to improve the customer journey, we were out in the field testing mockups for placement, visibility, readability and compliance. Did we pick the windiest day of Spring? Yes, we did.

Sieb invited to Contribute to Esencia, a new Community in Santa Fe, New Mexico

We have had the rare opportunity to work with the best, and PRICE is among the best of the best. I know! We met Garret Price as he launched his new land and development company six years ago in Albuquerque, and have been more than just a little impressed throughout the years. These guys understand development, land, construction, engineering, financials — like very few others. I learn so much in every conversation or meeting. Garret is a master at consensus, collaboration and team building. So were we excited when he invited us to market his newest community, Esencia? Well, that would be a YES.

Coming in early, hearing the vision, running in formation with the land planner and other team members, these are what makes the industry enjoyable and enriching. We are at the front end, with a journey in front of us, so stay tuned!

2023 is Looking Good for Mariposa!

We love a field trip and as we run full-speed into 2023, we are delighted to continue our long-term relationship with Mariposa, in Rio Rancho NM. The community, owned by Harvard Investments, is moments away from launching their newest neighborhood, Seasons at Monarch. This new offering of 170+ homes represents a substantial presence for Richmond American Homes in New Mexico. We will be supporting them with a free music festival as they “grand open” this summer, as well as omni-channel media for pre-sales, refreshing the marketing lobby area, new materials, website presence, new signage and more. New Mexico truly is The Land of Enchantment!