Sieb Launches National Brand FirstStreet

In October 2020, Sieb launched their latest brand work, for Harvard Investments new single family rental communities; FirstStreet^TM. These fully planned communities will launch in three states and seven locations throughout the Southwest. The communities fill the niche of those looking for all the benefits of living in a new single-family detache home with none of the obligations that come with home ownership. The communities feature all of the assets of living in a luxury apartment, condo or townhome community including amenities and maintenance, but none of the down-side that come from apartment living.

Sieb was responsible for naming, logo, brand guidelines, brand story, brand launch, PR and more. Not just an exercise in good design, to make sure our arrows were hitting their marks, we accessed research, market tested options, and conducted surveys.

It’s Still Fun to See the Logo go Live!

We’ve designed hundreds of logos but I still smile when I see one of our logos go up on monumental signage. This one is almost completed at Gregg Ranch, a new community outside of Austin, TX, developed by Harvard Investments. It’s going to have about 700 single family homes, 250 multi-family homes, a commercial area and some terrific amenities. Especially gratifying when your work is affiliated with such a fine community! https://greggranch.com

We are so proud of Kennedy!

The Sieb Organization is honored to announce Kennedy Parker, Public Relations and Social Media Coordinator for The Sieb Organization, received her commission into the United States Air Force as a Second Lieutenant, awaiting Remotely Piloted Aircraft Training.

Kennedy graduated from ASU in May, 2020 as Cum Laude with a 4.5 GPA and a Bachelor’s Degree in Communications and a minor in military leadership. As you can see, Kennedy is one in a million and we are honored to have her as a part of the Sieb Team!