Sieb was responsible for the April 16-18 Gregg Ranch Grand Opening, in Marble Falls, Texas. Part of Harvard Investments’ portfolio of master planned communities, Gregg Ranch is a fully planned community with “just-right” amenities and Pulte Homes as their first builder. Sieb has been trusted with spearheading and oversight of all branding, marketing and lead generation. Sieb designed this Grand Opening to attract “low in the funnel” prospective home buyers, who reserved every available tour slot each day of the event. Visitors included VIPs, real estate professionals, press and the public. Visitors enjoyed local artisan picnic-style food, live Texas Hill Country music, horseshoes, bocce and more. Precisely managed and right-sized, this three day event was considered a roaring success by the city, developer and builder.