This is the third award this year for the newly refreshed Welcome Center, which serves as the front door of the Estrella master-planned community in Goodyear, AZ.
 
The new Estrella Welcome Center is a collaborative effort led by Claudia Sieb of The Sieb Organization, with support from team members Jennifer Duncan and Robert Sedano, along with the Creative License International team. The Welcome Center now features a reimagined space plan, new technology and displays, updated furniture, murals, art, and more! The exterior has also received a major facelift, with new monumental, on-building, directional, and parking signage.
 
In addition to welcoming new homebuyers, the Estrella Welcome Center offers residents office space, two conference rooms, a great room with a fireplace, restrooms, storage, and Café Bebida.
 
Read the full article here: https://azbigmedia.com/real-estate/20-of-the-coolest-offices-in-arizona-for-2024/

Our Estrella Learns program convenes regularly to bring front-lines builder sales teams up to speed on what we are doing to enhance their flow of potential buyers. It connects marketing to sales, rather than simply hoping they catch our pitches! The developer, Harvard Investments, is going beyond the call of duty to improve the community in every way — while we continue to provide hundreds of new leads to them each month. They are a joy to work with and we always come away with ideas of how we can make them even more successful. Another part of the job I love…

The Estrella Welcome Center was awarded Best Sales Environment last weekend at the 2024 Major Achievements in Merchandising Excellence (MAME) Awards, hosted by the Home Builders Association of Central Arizona at the JW Marriott Desert Ridge Resort & Spa.

It was the second award this year for the newly refreshed Welcome Center. In February the Welcome Center earned a Silver Award and was a finalist for the Gold Award in the Best Community Welcome Center category in the National Association of Home Builders (NAHB) “The National Awards 2024” competition.

The MAME Awards recognize the exemplary efforts of builders and land developers; interior designers and architects; and sales managers and sales associates within Central Arizona. In winning the MAME Award, judges said the Welcome Center stood out for function, creativity, and design used in the office, as well as the use of tools and technologies.

The new Estrella Welcome Center is a collaborative effort led by Claudia Sieb of The Sieb Organization and the team from Creative License International.

“Over the years we have worked with the incredibly talented team at Creative License on many projects. We appreciate their collaboration as they truly understand the intersections of brand, visitor experience, proper space usage, and maximum impact,” said Sieb, Principal at The Sieb Organization. “They are so respectful of the budgets and the timelines, which makes everybody’s job easier. Estrella was a labor of love for our creative team, and we are all so pleased with the outcome. We cannot thank the leadership of Harvard Investments enough for their willingness to invest in this important community asset.”

The MAME Awards each year draw an audience of more than 500, with the majority of attendees representing the Valley’s home building companies. MAME honors the best in advertising, design, merchandising, and sales of the home building industry.
Other finalists in the Best Sales Environment category were North Copper Canyon, Oakwood Homes; Rosewood Highlands at Storyrock, Rosewood Homes; Waterston Sales Pavilion, Tri Pointe Homes Arizona, design by Creative License International; and Sterling Grove, Toll Brothers, design by PHX Architecture/Studio V.

The Estrella Welcome Center, 8175 S. Hillside Drive, Goodyear, was completely reimagined including monument signage, on-building, directional, and parking signage designed by The Sieb Organization and manufactured by MSI. Interior refresh included a new space plan, technology, displays, furniture, murals, art, and more.