Esencia de Santa Fé is a 277-acre master-planned community by the masterminds at Price Land Development Group. They brought us in to concept the logo and overall brand for this beautifully located community — and we were all in!

With its location resting in the heart of Santa Fe’s Community College District, the brand needed to reflect the land it stands on. The logo, inspired by forged ironwork, was designed along with a companion signet meant to be “stamped” throughout the community. From there, we built a brand aimed at carrying the community’s identity forward. We are proud of the contributions we have made to this Sante Fé community and look forward to what’s to come.

Building, maintaining and reviving a brand is much more than the logo, or even the ad campaigns driving leads. It’s everything your customers experience — before and after the sale. Which is why the team recognized it was essential to activate a complete refresh of this signature Community Center at Estella. Built in the late 80s, it was over-themed, outdated, and simply worn out. Working with the HOA management company, we brought it up to today’s standards for taste, functionality, and durability while also honoring the tight budget, history, lain-back atmosphere, and Sonoran desert locale. What a difference!

This is the third award this year for the newly refreshed Welcome Center, which serves as the front door of the Estrella master-planned community in Goodyear, AZ.
 
The new Estrella Welcome Center is a collaborative effort led by Claudia Sieb of The Sieb Organization, with support from team members Jennifer Duncan and Robert Sedano, along with the Creative License International team. The Welcome Center now features a reimagined space plan, new technology and displays, updated furniture, murals, art, and more! The exterior has also received a major facelift, with new monumental, on-building, directional, and parking signage.
 
In addition to welcoming new homebuyers, the Estrella Welcome Center offers residents office space, two conference rooms, a great room with a fireplace, restrooms, storage, and Café Bebida.
 
Read the full article here: https://azbigmedia.com/real-estate/20-of-the-coolest-offices-in-arizona-for-2024/