Sieb Launches National Brand FirstStreet

In October 2020, Sieb launched their latest brand work, for Harvard Investments new single family rental communities; FirstStreet^TM. These fully planned communities will launch in three states and seven locations throughout the Southwest. The communities fill the niche of those looking for all the benefits of living in a new single-family detache home with none of the obligations that come with home ownership. The communities feature all of the assets of living in a luxury apartment, condo or townhome community including amenities and maintenance, but none of the down-side that come from apartment living.

Sieb was responsible for naming, logo, brand guidelines, brand story, brand launch, PR and more. Not just an exercise in good design, to make sure our arrows were hitting their marks, we accessed research, market tested options, and conducted surveys.

Sieb Celebrates a Successful Year with Talking Rock Ranch

We’ve had an incredible year working with Talking Rock in Prescott, Arizona. During the last year, Talking Rock has seen a rewarding increase in lot and home sales while and opening Sterling Ranch, a beautiful new collection of generously sized homesites. We love this community and are grateful to have the opportunity to be a part of this exciting time of growth.

To learn more about Talking Rock Ranch and see what we’ve been up to, visit TalkingRockAZ.com

Negotiating Salary (and Clients)

This article is focused on a particular field; archives, but I found the content clear, compelling and useful for anyone negotiating a long-term contract, piece of business or salary. It is aimed toward women, given the idea that we don’t tend to negotiate our salaries, and not doing so impacts the gender wage gap.

https://icantiemyownshoes.wordpress.com/2014/09/04/real-talk-negotiating-salary-in-archives/

Written by Maureen Callahan, (who also happens to be my daughter!) it speaks to why we work (money), who to negotiate with (HR, not your direct report), separating their budget issues from yours, and the slippery concept of “merit increases”. Enjoy!