New Business Development Team (Jason Guinane, Jordan Busch, Mike Myers, Rick Yurkovich, and Gabriel Gerardo) supporting the national HC&L Program. In its 14th year, the HC&L Program targets local hotels and restaurants offering competitive food, non-food, and beverage product pricing and value-added marketing services.
Recognizing that the new wayfinding system we are designing for Estrella is a huge commitment, we are measuring, testing, checking and rechecking. With well over 30 signs going up to improve the customer journey, we were out in the field testing mockups for placement, visibility, readability and compliance. Did we pick the windiest day of Spring? Yes, we did.
We have had the rare opportunity to work with the best, and PRICE is among the best of the best. I know! We met Garret Price as he launched his new land and development company six years ago in Albuquerque, and have been more than just a little impressed throughout the years. These guys understand development, land, construction, engineering, financials — like very few others. I learn so much in every conversation or meeting. Garret is a master at consensus, collaboration and team building. So were we excited when he invited us to market his newest community, Esencia? Well, that would be a YES.
Coming in early, hearing the vision, running in formation with the land planner and other team members, these are what makes the industry enjoyable and enriching. We are at the front end, with a journey in front of us, so stay tuned!