The Estrella Welcome Center was awarded Best Sales Environment last weekend at the 2024 Major Achievements in Merchandising Excellence (MAME) Awards, hosted by the Home Builders Association of Central Arizona at the JW Marriott Desert Ridge Resort & Spa.

It was the second award this year for the newly refreshed Welcome Center. In February the Welcome Center earned a Silver Award and was a finalist for the Gold Award in the Best Community Welcome Center category in the National Association of Home Builders (NAHB) “The National Awards 2024” competition.

The MAME Awards recognize the exemplary efforts of builders and land developers; interior designers and architects; and sales managers and sales associates within Central Arizona. In winning the MAME Award, judges said the Welcome Center stood out for function, creativity, and design used in the office, as well as the use of tools and technologies.

The new Estrella Welcome Center is a collaborative effort led by Claudia Sieb of The Sieb Organization and the team from Creative License International.

“Over the years we have worked with the incredibly talented team at Creative License on many projects. We appreciate their collaboration as they truly understand the intersections of brand, visitor experience, proper space usage, and maximum impact,” said Sieb, Principal at The Sieb Organization. “They are so respectful of the budgets and the timelines, which makes everybody’s job easier. Estrella was a labor of love for our creative team, and we are all so pleased with the outcome. We cannot thank the leadership of Harvard Investments enough for their willingness to invest in this important community asset.”

The MAME Awards each year draw an audience of more than 500, with the majority of attendees representing the Valley’s home building companies. MAME honors the best in advertising, design, merchandising, and sales of the home building industry.
Other finalists in the Best Sales Environment category were North Copper Canyon, Oakwood Homes; Rosewood Highlands at Storyrock, Rosewood Homes; Waterston Sales Pavilion, Tri Pointe Homes Arizona, design by Creative License International; and Sterling Grove, Toll Brothers, design by PHX Architecture/Studio V.

The Estrella Welcome Center, 8175 S. Hillside Drive, Goodyear, was completely reimagined including monument signage, on-building, directional, and parking signage designed by The Sieb Organization and manufactured by MSI. Interior refresh included a new space plan, technology, displays, furniture, murals, art, and more.

Some of the most fulfilling advertising we do connects community and brings joy. That’s the case when we partner with local Cactus League teams for Spring Training here in Arizona. While we love media we can measure, seeing 16,000 smiles at a sold-out game as a three-year-old throws out the First Pitch is immeasurable, yet immensely tangible. It’s what keeps us in the game.

Home base: Buckeye

How did your love story begin? We both worked with a dear friend, DD Kullman, for her writing and creative skills. There was a picture of Claudia on her desk with DD and Eric said, “I want to meet her!” She arranged for us both to come to her Super Bowl party, and it was googly-eyes from the start. That was 22 years ago.

Favorite thing about one another: Claudia: Eric works to be kind. He is dedicated to understanding the world, and that for me is a compelling characteristic. He’s supportive of my work, art and interests and protective of our lives — all good things to have in a partner!

Eric: Claudia is beautiful and charming, aspirational and competitive, a gifted creative, and a very smart business professional. She’s truly been one of my greatest life gifts!

What does your happily ever after look like? Claudia: Well, we are enjoying our new home, and we also enjoy the time we can spend in the South. Ultimately, we expect to be there more often than Arizona, but that may come with time. Taking care of our health and being outdoors as well as exploring this planet. I also see us ramping up the service work we do for others. And, of course, don’t forget the grand babies. It’s astonishing how much joy they bring and seeing the kids as parents is some of my best moments!

Eric: We both seek and savor beautiful environments, experiences and meeting interesting people. We’ve been very blessed and fortunate to see a lot of the world together over the past 22 years and hope to do more in the future.

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