Eastmark, Mesa, Arizona

Live in Synchronicity

The newest mixed-use community from DMB Incorporated, Eastmark is one of the first large-scale master planned communities to launch after the economic downturn. Sieb was asked to serve as Senior Consultant in marketing, and craft a brand that would reflect the exciting offering and scale of the community to resonate with the desires of the potential residents, City of Mesa and other stakeholders.

Crafting a believable story while the land was in remediation seemed difficult, but was in fact an opportunity to boost excitement for this anticipated “rising phoenix.” As Brand Leader working with a rich team of consultants, Sieb advised, planned and executed; working closely with the Director of Marketing. We created the trademarked brand, “Live In SynchroniCity”, the marketing campaigns, look, feel and creative for the website, and provided creative and oversight for the Visitors Center (winner of 2013 NAHB Visitors Center of the Year), among hundreds of other projects necessary to launch a successful community.