Considered the largest and finest resort in Mexico, we were asked to do a complete marketing and brand audit for this 7,000-acre community with eight separate communities, two golf courses, multiple restaurants and clubs, and two four-star resorts; The Four Seasons and St. Regis. The goal was to make recommendations that would boost real estate sales, drive visitation, re-engage visitors, and help restore an international brand. With the audit completed and recommendations made, Sieb was asked to implement a 12-month program that would address the most critical issues. Working closely with Madison/James, known for their work in Sales Management, Sieb was able to affect significant positive change and improved top down results in areas including lead generation, brand experience and hundreds of other touch points.
The website was recreated— launching a rich and sexy brand focused on communicating ease and sensuality. The complex story was simplified and the offerings made more clear.
Creating collateral for real estate, golf, in-room experiences and more required attention to brand details while not allowing the work to grow stale. Each touch point needed to feel tactile, of-the-place, and informative. There is nothing ordinary about Punta Mita.