Established in 1851, Westminster College is a highly ranked private, non-profit institution dedicated to growing global citizens with a heart to serve. Sieb was asked to review, audit and re-establish the brand foundations and create a marketing platform that would express this unique, special story. Sieb also created television, radio, outdoor, print, and online campaigns; all designed to drive interest and registration.
Communicating the core values of global service, this campaign helped drive enrollment.
A part of a multi-faceted campaign, our print tells the story of a college dedicated to helping others through sound values and leadership.
Leaders are born, and made. We felt it was important to convey not only the values of Westminster College in the campaigns, but also the success rate— an enviable 95%.