Sieb was invited to serve as Chief Marketing Consultant for this large-scale community. We audited the current offering and brand, the potential buyer market and learned about the new, revised community plan. Although our research told us to retain the name, everything else was refreshed—from logo to website, to marketing philosophy and initiatives.
All Sieb initiatives in this major undertaking have been delivered on time, under budget and surpassing goals. Over 700 marketing initiatives cascaded in an orderly manner, coinciding with builder launches, park openings, amenities and Visitors Center completions and growing market demand. Inspirada continues to prosper, with yearly ranking in the Top 10 nationally in master planned community home sales as reported by RCLCo. Employing Sieb branding, marketing strategy, creative, digital campaigns, fulfillment materials, website and more, Inspirada achieved well-deserved success! With three years of Sieb brand-building and lead generation under it’s belt, this well established, successful project moves forward.
Broadcast
Our TV was built using real people and designed to drive thousands to enormously successful event launches.
App
We designed a state-of-the art APP to show visitors what the community would look like at completion.
Website
A rich, fun and engaging website also allowed visitors to find the homes of their choice prior to ever arriving on property.
Onsite & Offsite Graphics
We designed an unmanned Visitors Center – The Overlook. This trailhead provided incredible views of the community as well as imparting information that allows visitors to select the builders and neighborhoods of choice, plus learn about the benefits of life at Inspirada. With everything from window, builder, light pole, out-of-home and event signs, we created dimensional signs that were unique, captivating and reusable throughout this large-scale environment.
Events
Community Launches, neighborhood openings, parks celebrations and non-proft support meant plenty of event design! Our events not only celebrate the community, they are designed to rive visitors to the Inspirada. Events often drove 3,000 visitors, and always result in spikes in home sales.
Research told us our buyers in the Las Vegas DMA respond to print, and Sieb produced bright, joyful campaigns that spoke to the buyer, their needs, and the amenities they desire.
